{"title":"Fermented Rice Water","description":"","products":[{"product_id":"hermone-shampoo","title":"Hermoné Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGentle strengthening and brightening shampoo for fine hair weakened by hormonal changes. Its regenerating anti-aging action cleanses very gently while respecting the scalp.\u003c\/p\u003e \u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eKey actives:\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFermented Rice Water\u003c\/strong\u003e, rich in Inositol, \u003cstrong\u003ehydrates and strengthens\u003c\/strong\u003e the hair fiber, improving its elasticity and shine and \u003cmeta charset=\"utf-8\"\u003ereducing hair breakage and hair loss.\u003c\/p\u003e \u003cp data-end=\"776\" data-start=\"477\"\u003eFermentation enriches the water with \u003cstrong data-end=\"550\" data-start=\"517\"\u003enatural peptides and probiotics\u003c\/strong\u003e that help rebalance the scalp microbiota. The action is gently soothing: it calms irritation, dryness and sensitivity, also helping to alleviate dry dandruff and itching related to skin imbalances.\u003c\/p\u003e \u003cp data-end=\"1034\" data-start=\"778\"\u003eRich in \u003cstrong data-end=\"822\" data-start=\"787\"\u003eamino acids and plant proteins\u003c\/strong\u003e, it has a restructuring action on the fiber: the surface of the hair is firmer, softer and smoother, with less frizz and better discipline, even in the case of treated, colored or damaged hair.\u003c\/p\u003e \u003cp data-end=\"1034\" data-start=\"778\"\u003e\u003cspan\u003e\u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e peptide, \u003cmeta charset=\"utf-8\"\u003eselectively stimulates the synthesis of \u003cb\u003eLaminin-5\u003c\/b\u003e and \u003cb\u003eCollagen IV\u003c\/b\u003e, proteins that are key structural components of the basement membrane and dermal papilla. \u003cmeta charset=\"utf-8\"\u003eBy increasing the density of these adhesion molecules, a firmer mechanical \"anchoring\" of the hair in the scalp is achieved, leading to a reduction in mechanical shedding and a prolongation of the hair's growth (anagen) phase.\u003c\/span\u003e\u003c\/p\u003e \u003cp data-end=\"1034\" data-start=\"778\"\u003e\u003cspan\u003e\u003cstrong\u003eOleanolic Acid\u003c\/strong\u003e\u003cstrong\u003estimulates follicle activity, \u003c\/strong\u003eincreasing matrix cell proliferation and activates the Wnt\/β-catenin pathway, which is associated with the anagen phase. It also\u003c\/span\u003e\u003cstrong\u003einhibits 5α-reductase, \u003c\/strong\u003ean enzyme that converts testosterone into DHT, which if present in excess, miniaturizes the follicle in androgenetic alopecia.\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBasil Glycolic Extract\u003c\/strong\u003e is rich in phabinoids and active plant compounds and helps maintain a \u003cstrong\u003ehealthy\u003c\/strong\u003e, nourished and rebalanced \u003cstrong\u003escalp\u003c\/strong\u003e by improving microcirculation. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"background: rgb(255, 255, 255); color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s7\"\u003eIt helps to: reduce brittleness and shedding, and leaves hair more voluminous, soft and shiny; \u003cmeta charset=\"utf-8\"\u003erestore tone and vitality to hair that, in cases of \u003cstrong\u003ehormonal imbalances\u003c\/strong\u003e, may appear thinner and lacking in body. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCaffeine \u003c\/strong\u003ehas a powerful \u003cstrong\u003eenergizing action\u003c\/strong\u003e, supports hair root activities, ensuring regular and steady growth, and makes hair softer and brighter. It helps combat photoaging due to UV exposure and stimulates scalp microcirculation, promoting better nutrient delivery to hair follicles and thus helping to strengthen hair and counteract hair loss. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eIn addition, thanks to its \u003cstrong\u003eantioxidant properties\u003c\/strong\u003e, it protects the hair fiber from oxidative stress and external agents, making hair visibly more vital and toned, \u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"s7\"\u003ecounteracting thinning and prolonging its growth phase.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003eThanks to the \u003cstrong\u003egentle surfactants of plant origin SLS \u0026 SLES free\u003c\/strong\u003e, the cleansing of Hermonè Shampoo is balanced and respectful and leaves the Visibly \u003cstrong\u003estronger, fuller-bodied and shinier\u003c\/strong\u003e hair. \u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/procosmet.com\/pages\/mtj-hermone\"\u003e\u003cstrong\u003eLEARN MORE ABOUT THE HERMONÈ LINE\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"MTJ","offers":[{"title":"200 ml \/ 6.76 fl oz","offer_id":52364054954320,"sku":"P200SHA200012","price":23.0,"currency_code":"EUR","in_stock":true},{"title":"1000 ml \/ 33.81 fl oz","offer_id":52364055019856,"sku":"P200SHA1L0011","price":80.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1194\/5666\/files\/MTJ_Hermone40ShampooFlaconi200ml.png?v=1765794290"},{"product_id":"hermone-ritual-duo","title":"Hermoné 40 Regenerating Ritual Duo","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eMTJ Superior Therapy's Hair Ritual Duo Line is born, discover the Hermonè 40 treatments in the Hair Ritual Regenerating Duo Kit, for hair prone to hormonal imbalances, now housed in a precious kit with an attractive design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eThe Hair Ritual Regenerating Duo kit contains: \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/procosmet.com\/products\/hermone-40-1000\"\u003eHermonè 40-1000 Serum\u003c\/a\u003e\u003c\/strong\u003e; pre-shampoo treatment in intensive \u003cstrong\u003eregenerating anti-aging\u003c\/strong\u003e serum, dedicated to hair that is fine and weakened by hormonal changes.\u003cbr\u003eIts biotechnological and plant-based formula acts on the scalp with a \u003cstrong\u003estrengthening and revitalizing\u003c\/strong\u003e action, helping to \u003cstrong\u003ereactivate microcirculation\u003c\/strong\u003e, awaken bulb vitality and restore \u003cstrong\u003edensity and strength\u003c\/strong\u003e to the hair.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eThe serum contains a synergy of \u003cstrong\u003eBiotin, Tripeptide-1, Apigenin and Oleanolic Acid\u003c\/strong\u003e, which enhance hair anchorage and promote natural hair growth, giving body and volume.\u003cbr\u003eThe energizing action of \u003cstrong\u003eCaffeine, Ginseng and Guarana\u003c\/strong\u003e infuses tone and vigor, counteracting loss of strength and a tendency to thinning.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGrape Plant Stem Cells\u003c\/strong\u003e perform a powerful anti-aging \u003cstrong\u003eantioxidant\u003c\/strong\u003e action, protecting the scalp from premature aging.\u003cbr\u003e\u003cstrong\u003eBasil Extract\u003c\/strong\u003e balances and tones, while \u003cstrong\u003eSphingomonas Ferment\u003c\/strong\u003e wraps the fiber in a silky film, instantly improving softness, shine and combability.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/procosmet.com\/products\/hermone-shampoo\"\u003eHermonè 40 Shampoo\u003c\/a\u003e \u003c\/strong\u003e200ml\u003cstrong\u003esize \u003c\/strong\u003e; gentle strengthening and brightening shampoo for fine hair weakened by hormonal changes. Its regenerating anti-aging action cleanses very gently while respecting the scalp.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFermented Rice Water\u003c\/strong\u003e, rich in Inositol, \u003cstrong\u003ehydrates and strengthens\u003c\/strong\u003e the hair fiber, improving its elasticity and shine and \u003cmeta charset=\"utf-8\"\u003ereducing hair breakage and hair loss.\u003c\/p\u003e \u003cp data-start=\"477\" data-end=\"776\"\u003eFermentation enriches the water with \u003cstrong data-start=\"517\" data-end=\"550\"\u003enatural peptides and probiotics\u003c\/strong\u003e that help rebalance the scalp microbiota. The action is gently soothing, also helping to alleviate dry dandruff and itching related to skin imbalances. Rich in \u003cstrong data-start=\"787\" data-end=\"822\"\u003eamino acids and plant proteins\u003c\/strong\u003e, it has a restructuring action on the fiber.\u003c\/p\u003e \u003cp data-start=\"778\" data-end=\"1034\"\u003e\u003cspan\u003e\u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e peptide, \u003cmeta charset=\"utf-8\"\u003eselectively stimulates the synthesis of proteins that are key structural components of the basement membrane and dermal papilla. \u003cmeta charset=\"utf-8\"\u003eThe result is a firmer mechanical \"anchoring\" of the hair in the scalp, with a reduction in mechanical shedding and a prolongation of the growth (anagen) phase of the hair.\u003c\/span\u003e\u003c\/p\u003e \u003cp data-start=\"778\" data-end=\"1034\"\u003e\u003cspan\u003e\u003cstrong\u003eOleanolic Acid\u003c\/strong\u003e\u003cstrong\u003estimulates follicle activity \u003c\/strong\u003eand\u003c\/span\u003e\u003cstrong\u003einhibits 5α-reductase, \u003c\/strong\u003ean enzyme that converts testosterone into DHT, which if present in excess, miniaturizes the follicle in androgenetic alopecia.\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBasil Glycolic Extract\u003c\/strong\u003e is rich in phabinoids and active plant compounds and helps keep the \u003cstrong\u003escalp healthy\u003c\/strong\u003e, nourished and rebalanced while improving microcirculation. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"background: rgb(255, 255, 255); color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s7\"\u003eIt contributes to: reduce brittleness and shedding, and leaves hair more voluminous, soft and shiny; \u003cmeta charset=\"utf-8\"\u003erestore tone and vitality to hair that, in cases of \u003cstrong\u003ehormonal imbalances\u003c\/strong\u003e, may appear thinner and lacking in body. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCaffeine \u003c\/strong\u003ehas a powerful \u003cstrong\u003eenergizing action\u003c\/strong\u003e, supports hair root activities, ensuring regular and steady growth, and makes hair softer and brighter. It helps combat photoaging due to UV exposure and stimulates microcirculation in the scalp, promoting better nutrient delivery to hair follicles and thus helping to strengthen hair and counteract hair loss. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eIn addition, thanks to its \u003cstrong\u003eantioxidant properties\u003c\/strong\u003e, it protects the hair fiber from oxidative stress and external agents, making hair visibly more vital and toned, \u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"s7\"\u003ecounteracting thinning and prolonging its growth phase.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003eThanks to \u003cstrong\u003egentle surfactants of plant origin SLS \u0026 SLES free\u003c\/strong\u003e, the cleansing of Hermonè Shampoo is balanced and respectful, leaving hair visibly \u003cstrong\u003estronger, full-bodied and shiny\u003c\/strong\u003e. \u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/procosmet.com\/pages\/mtj-hermone\"\u003e\u003cstrong\u003eLEARN MORE ABOUT THE HERMONÈ LINE\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"MTJ","offers":[{"title":"Default Title","offer_id":52442540769616,"sku":"P200KIT000007","price":93.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1194\/5666\/files\/HAIRRITUALDUOHERMONe40MTJ.jpg?v=1766131141"},{"product_id":"hermone-40-shampoo-big-size","title":"Hermoné 40 Big Size Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGentle strengthening and brightening shampoo for fine hair weakened by hormonal changes. Its regenerating anti-aging action cleanses very gently while respecting the scalp.\u003c\/p\u003e \u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eKey actives:\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFermented Rice Water\u003c\/strong\u003e, rich in Inositol, \u003cstrong\u003ehydrates and strengthens\u003c\/strong\u003e the hair fiber, improving its elasticity and shine and \u003cmeta charset=\"utf-8\"\u003ereducing hair breakage and hair loss.\u003c\/p\u003e \u003cp data-start=\"477\" data-end=\"776\"\u003eFermentation enriches the water with \u003cstrong data-start=\"517\" data-end=\"550\"\u003enatural peptides and probiotics\u003c\/strong\u003e that help rebalance the scalp microbiota. The action is gently soothing: it calms irritation, dryness and sensitivity, also helping to alleviate dry dandruff and itching related to skin imbalances.\u003c\/p\u003e \u003cp data-start=\"778\" data-end=\"1034\"\u003eRich in \u003cstrong data-start=\"787\" data-end=\"822\"\u003eamino acids and plant proteins\u003c\/strong\u003e, it has a restructuring action on the fiber: the surface of the hair is firmer, softer and smoother, with less frizz and better discipline, even in the case of treated, colored or damaged hair.\u003c\/p\u003e \u003cp data-start=\"778\" data-end=\"1034\"\u003e\u003cspan\u003e\u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e peptide, \u003cmeta charset=\"utf-8\"\u003eselectively stimulates the synthesis of \u003cb\u003eLaminin-5\u003c\/b\u003e and \u003cb\u003eCollagen IV\u003c\/b\u003e, proteins that are key structural components of the basement membrane and dermal papilla. \u003cmeta charset=\"utf-8\"\u003eBy increasing the density of these adhesion molecules, a firmer mechanical \"anchoring\" of the hair in the scalp is achieved, leading to a reduction in mechanical shedding and a prolongation of the hair's growth (anagen) phase.\u003c\/span\u003e\u003c\/p\u003e \u003cp data-start=\"778\" data-end=\"1034\"\u003e\u003cspan\u003e\u003cstrong\u003eOleanolic Acid\u003c\/strong\u003e\u003cstrong\u003estimulates follicle activity, \u003c\/strong\u003eincreasing matrix cell proliferation and activates the Wnt\/β-catenin pathway, which is associated with the anagen phase. It also\u003c\/span\u003e\u003cstrong\u003einhibits 5α-reductase, \u003c\/strong\u003ean enzyme that converts testosterone into DHT, which if present in excess, miniaturizes the follicle in androgenetic alopecia.\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBasil Glycolic Extract\u003c\/strong\u003e is rich in phabinoids and active plant compounds and helps maintain a \u003cstrong\u003ehealthy\u003c\/strong\u003e, nourished and rebalanced \u003cstrong\u003escalp\u003c\/strong\u003e by improving microcirculation. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"background: rgb(255, 255, 255); color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s7\"\u003eIt helps to: reduce brittleness and shedding, and leaves hair more voluminous, soft and shiny; \u003cmeta charset=\"utf-8\"\u003erestore tone and vitality to hair that, in cases of \u003cstrong\u003ehormonal imbalances\u003c\/strong\u003e, may appear thinner and lacking in body. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCaffeine \u003c\/strong\u003ehas a powerful \u003cstrong\u003eenergizing action\u003c\/strong\u003e, supports hair root activities, ensuring regular and steady growth, and makes hair softer and brighter. It helps combat photoaging due to UV exposure and stimulates microcirculation in the scalp, promoting better nutrient delivery to hair follicles and thus helping to strengthen hair and combat hair loss. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eIn addition, thanks to its \u003cstrong\u003eantioxidant properties\u003c\/strong\u003e, it protects the hair fiber from oxidative stress and external agents, making hair visibly more vital and toned, \u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"s7\"\u003ecounteracting thinning and prolonging its growth phase.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003eThanks to the \u003cstrong\u003egentle surfactants of plant origin SLS \u0026 SLES free\u003c\/strong\u003e, the cleansing of Hermonè Shampoo is balanced and respectful and leaves the Visibly \u003cstrong\u003estronger, fuller-bodied and shinier\u003c\/strong\u003e hair. \u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/procosmet.com\/pages\/mtj-hermone\"\u003e\u003cstrong\u003eLEARN MORE ABOUT THE HERMONÈ LINE\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"MTJ","offers":[{"title":"3 x 1000 ml \/ 33.81 fl oz Box Big Size","offer_id":52461490045264,"sku":"P200SHA1L0011-3","price":217.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1194\/5666\/files\/MTJ_BIGSIZE_Hermone_45e9b634-6e81-4464-b32d-581df142a063.png?v=1766142215"}],"url":"https:\/\/procosmet.com\/en\/collections\/acqua-di-riso-fermentata.oembed","provider":"PROCOSMET ","version":"1.0","type":"link"}