Scientific name: Fruit Acids
Classification: Alpha Hydroxy Acids
Exfoliating, brightening, regenerating.
Tales from Nature
Fruit Acids, also known as AHAs (alpha hydroxy acids), are naturally occurring compounds found in fruits such as apple, lemon, grape and wheat bran. They are used in cosmetics for their exfoliating properties.
Skin Benefits
Fruit AHAs gently and effectively renew the skin both from the outside, thanks to their natural acid content, and from the inside, as they are able to nourish and protect the deeper layers of the skin.
They support cell renewal and give radiance, rebalancing the skin microbiome. They promote the growth of good bacteria, protect against irritation and strengthen the skin's natural defense mechanisms, improving its health and ability to repair itself, supporting healthy, vital skin.
An interesting curiosity is that although they are acidic, they exfoliate gently and progressively, which is why they are also widely used in concentration-controlled home products.
Hair Benefits
Fruit Acids are valuable actives in restructuring treatments for degraded hair and split ends. Here are the main benefits:
Gentle exfoliation of the scalp
Promotes cell turnover and removal of impurities, sebum and residue, improving skin oxygenation and creating ideal conditions for healthy hair growth.
Close cuticles and increase shine
They make the surface of the hair smoother and firmer by sealing cuticles and reducing porosity. The result is shinier, more disciplined and stronger hair.
Reducing split ends
Restructure damaged lengths and help seal open ends, preventing breakage and improving hair fiber cohesion.
Better absorption of treatments
They prepare the hair to receive other actives (such as keratin, proteins or nourishing oils), enhancing their effectiveness in restructuring treatments.
In general they offer smoothing, regenerating and protective action, making damaged hair stronger, silkier and visibly healthy.
