#MOVETOGREEN

OUR PHILOSOPHY

FOR MORE THAN TWO DECADES

Cosmetic formulas inspired by nature

Supporters from the very beginning of cosmetic formulas based on natural principles and precious and pure Essential Oils, we were pioneers already twenty years ago with the Napura Brand of a vision strongly linked to nature and the benefits and high performance it can generate for our psycho-physical well-being. Yesterday it was all in the shadows, today we learn to communicate and enhance it in the right way because we know you are listening.

ON THE SIDE OF THE ANIMALS

Vegan Friendly and Cruelty free Beauty

We have always been on the side of nature, with 100% animal-derivative-free Vegan formulations on our entire product range sun products SunSystem Napura and 100% Cruelty free on all Procosmet lines.

SEA FRIENDS. 

Coral Friendly Filters

We have introduced inside creams sun products Napura SunSystem body creams the Coral Friendly filters, designed to safeguard the coral reef, which can protect against the rays sun products UVA and UVB and from blue light.

Coral reefs represent one of the most biodiverse habitats in the world, allowing about one million people to feed themselves. They host a huge variety of marine animals, providing them with food and shelter and thus keeping the ecosystem in balance and naturally protecting coastal and island environments from sea erosion.

PACK COMPARED

The vials in tube and refill format

The advantages in choosing refills are many:

- less cardboard

- less bulk

- FSC certified cardboard

- more convenient

ENVIRONMENTAL LABELING

How to differentiate correctly?

Frame the QR CODE on the label of each primary or secondary packaging and find out how to properly sort each material. However comply with your municipality's regulations.

Careful and responsible behavior can make a difference.

FSC CERTIFIED PACKS

Properly managed forests

We are increasingly moving toward choosing only FSC-certified secondary packaging, that is, from responsibly managed forests. 

All suppliers are paying attention to environmental issues for an increasingly sustainable supply chain. 

elaborate here

DIFFERENTIATING IS A MUST

You too can do your part

All product bottles of our Napura and MTJ Brands are made of recyclable plastic.

If we want to reduce the environmental impact of plastics, we must all have a careful and responsible behavior and properly recycle all kinds of materials in the appropriate containers, according to the regulations of our own municipality. 

PACKAGING AGAINST WASTE

The airless, smart dispenser

Many products are airless, a smart dispensing type with numerous benefits for you and the environment: 

  • No waste: the product is used completely, so there is no residue left inside the bottle and no waste. 
  • Optimal storage: the product does not come into contact with air so no oxidation or contamination is generated, thus, a longer shelf life of the product's effectiveness. 
  • Just enough: only the minimum necessary dose of the product is taken, with no waste. 

THE TREATSYSTEMETHOD REVOLUTION

Napura's refill refills, make a sustainable choice, choose green packaging! 

The Touch Treat Dispenser project for salons, with Napura's refill cases of Treatments in vials and microproteins, is designed to be sustainable, following the Circular By Design approach for eco-friendly packaging. 

Only two recyclable materials were used for the base: aluminum and steel. 

And FSC-certified cardboard for the vial and bottle cases. 

#REDUCE

It is compact and thin to optimize space and pallet transport, reducing bulk. It holds as many as 132 treatments in a very small space.

#RECYCLE

The cases are made of recyclable FSC cardboard, with a reduction in the use of the amount of cardboard compared to tube packaging of the vials.

#REUSE

The display is durable, so it is perfect for refilling countless times and easily disassembled to facilitate material sorting.

STEEL AND ALUMINUM

All project suppliers are Made in Italy, for a shorter supply chain, with FSC-certified partners or Benefit Societies for an increasingly sustainable and responsible supply chain.

PAPER AND COMMUNICATION

Paper and cardboard of the cases are made of FSC material, and all project communication is digital, from presentation, to augmented reality.

glass

The iconic Blue vials of Napura Treatments, in recyclable glass bottles, to protect the Essential Oils from light.

a sustainability-oriented vision

The training of our Team.

Key figures in our internal team are undertaking training on the main assets of sustainability, in order to be compliant both towards the new directives on the subject, but above all as a voluntary ethical choice that we intend to pursue in the coming years with an increasingly conscious orientation of what it means to become sustainable.

Thanks, you are part of us

NATURAL INGREDIENTS

ECO FRIENDLY

MADE IN ITALY

GREEN❤HEART

HAIR SPECIALIST