Scientific name: Erythritol
Classification: Plant Polyol
Moisturizer and humectant.
Tales from Nature
Erythritol is a natural sweetener found in some fruits. It is in fact used as a natural sweetener, but it is calorie-free and has a sweet taste reminiscent of classic sugar. It is an excellent moisturizer and humectant and supports cellular protection.
Hair Benefits
Due to its moisturizing and humectant power, it is able to deeply nourish skin and hair, making the hair easy to comb and detangle and increasing the feeling of cleanliness of the scalp.
Benefici Pelle
Protects the skin by acting as an antioxidant by counteracting the action of free radicals, which are responsible for premature skin aging. Helps maintain hydration, improves skin barrier function and prevents dehydration, making skin healthier and more resistant to external agents.