How many cosmetics do we use every day?

Every day we usually use more than ten different cosmetics on average: toothpaste in the morning, the soap to wash us, the deodorant, the face cream, some make -up products now indispensable for eyes or lips, the shaving foam, the after beard, the cream Body, a finish for the hair, the hair perfume or body ... then the evening before sleeping a new beauty routine at the end of the day begins.

Almost all cosmetics are conveyed by our skin, therefore by our tactile and sensory perceptions.

The skin is our largest sensory organ: touching it helps us perceive and transmit emotions to the rest of the body and our brain. Caress and gently massage the skin and hair with a cosmetic product from texture pleasant, generates an abundant positive energy flow which, thanks to our refined skin receptors, quickly reaches our nervous system, generating well -being and physical and mental content.

For this the textures, that is, the consistency of a cosmetic product, represents a key factor in beauty routine, both for the functionality and effectiveness of the cosmetic itself, and for the benefits that can generate by positively influencing our moods.

A pleasant texture to the touch is able to increase the perception of effectiveness of the cosmetic itself, as well as generating the so -called factor "Feel Good", That is, that impact that positively affects the mood, our energy state, on our mind and therefore indirectly also on our health. Flies, spreadability, pleasantness to touch, speed of absorption, softness, fragrance, are the main elements that characterize the textures of cosmetic products.

Yes, the perfume is also a fundamental part in the beauty routine, as it stimulates evocative sensations of our present and past, completely involves our senses and positively influences our psycho -physical well -being. The choice of the texture is therefore what decrees the success or not of a cosmetic, its ability to retain the final consumer and to make him feel good with himself.

Much more than a cosmetic: the products of our beauty routine become well -being tools, able to improve the quality of our life, a key element of social interaction with others, as well as essential elements in the construction of our self -esteem.

Procosmet's philosophy has always been attentive to texture as a key element in the formulation of cosmetic products, as well as the fragrance, to make our #brandlovers live a memorable sensory experience.