PROJECT PLANT A TREE
A TREE AS A GIFT BY PURCHASING
THE PROMO PACK
For a happier planet
We continue our journey toward sustainability with the project Plant a tree and breathe with us, in collaboration with Tree Nation a nonprofit organization that enables citizens and businesses to plant trees around the world and offset CO2 emissions.
Trees are a vital part of the planet, both for people and the environment.
They help humans by purifying water and air and creating better social conditions.
They provide homes for various forms of life, mitigating the climate and improving soil quality.
We believe in a sustainable world
You also contribute to the project
Place an order of 60 euros on procosmet.com or in the salon, for you immediately a free tree.
Procosmet is committed to planting at least 10,000 trees per year that will absorb about 5,000 tons of Co2 over the lifetime of the trees.
THE PROCOSMET PROJECT
Plant a tree
We give you a tree as a thank you for your trust
and loyalty and to concretely participate in a project with a high environmental impact
by involving you personally.
DISCOVER THE PROJECT
Place an order of 60 euros on procosmet.com, for you a free tree.
Procosmet will plant your tree to contribute to the
reforestation of the earth.
Once your order is complete, you will receive an email with the species of your tree.
Redeem your tree by clicking on the email and your tree will come to life.
If you forget to validate your gift, your tree will still be planted.
Monitor the progress of the Procosmet forest growing because of you.
The initiative is also active in top Italian beauty salons
For every in-salon order of at least €60 of Procosmet products, you will receive a postcard and an instant tree gift for you that we will plant to reach our goal of trees planted over the year.
IF EVERYONE DOES THEIR PART
Where we start
One of the main causes of climate change is deforestation of the planet.
This results in an ever decreasing capacity of nature to absorb Co2 emissions that generate a progressive rise in temperature at
WE BELIEVE IN A SUSTAINABLE WORLD
The answer is in nature
Forests, along with oceans, are by far the two best carbon sink systems we know of.
Today we are able to use forests to capture
more CO2 and slow climate change.
Every species of tree planted brings countless benefits to the planet, especially locally where developing communities live: new forests create jobs, food security, protect endangered flora and fauna, prevent rising temperatures, and protect the soil, a source of sustenance and life for humans and animals.
Trees purify water and slow the absorption of rain by filtering it through their roots. This process prevents soil erosion and reduces the risk of saturation and flooding.
About 1/3 of the world's largest cities depend for much of their drinking water needs on protected forests.
Air Oxygen production
We have always called forests the "green lungs of the planet" since they produce oxygen. It is estimated that 1 acre of trees can meet the annual oxygen needs of about 12 people.
Absorption of harmful gases
In addition to CO2, trees also absorb other harmful gases and pollutants in the air, such as sulfur dioxide, ozone, ammonia, carbon monoxide and nitrogen oxide.
Trees cool the surrounding air through shading and transpiration, and through this process plant leaves release water droplets that
cool the surrounding area during evaporation.
Beneficial properties of trees
Many medicinal and phytotherapeutic products are made from extracts of the bark, leaves and flowers of countless species of trees. We find them in both medicinal and cosmetic formulas based on plant extracts and natural active ingredients.
Many of the poorest people on the planet live near forested areas. Food, water and materials obtained from forests account for up to 28 percent of total household income in some tropical and subtropical regions.
Trees and contact with nature are known and proven to improve mental well-being and cognitive levels in both healthy individuals and those with psychological disorders.
Forests are home to about 80 percent of total terrestrial biodiversity, from small invertebrates to large mammals.
Plants are also home to large populations of insects; some trees such as birches and willows are home to more than 300 different species.
Prevention of extinction Up to 100 species of animals face extinction every day due to deforestation of closed canopy tropical rainforests.
Natural forests absorb CO2, acting as a carbon sink. Each year, trees and forests absorb the equivalent of 2 billion tons of CO2, about 1/3 of all the CO released by the use of fossil fuels that generate harmful volatile emissions.
Deforestation promotes climate change by causing the release of CO2 stores. About 18% of global emissions are due to deforestation (5-10
gigatonnes of CO2 equivalent), a much larger percentage than that generated by the global transportation sector.
Trees protect the
soil from erosion. The canopy of trees also provides protection and moisture to the soil below.
Recycling of nutrients
Tree debris (often in the form of fallen leaves) allows nutrients to be recycled between trees and soil in a viable circular ecosystem.
Tree roots compact the topsoil and increase the porosity of the subsoil. In addition, the constant source of carbon from perennial plants helps soil microorganisms bind soil particles, strengthening their structure.
Trees absorb CO2 from the air and convert it into oxygen and plant material through photosynthesis. This process involves plant cells converting
carbon from solid carbon dioxide into sugars (the carbohydrates glucose and starch) that is stored within leaves, stems, trunks, branches and roots to contribute to tree growth.
Oxygen is released into the atmosphere as a by-product of photosynthesis, on which animal survival depends.
Trees have evolved over millions of years to perfect this process of photosynthesis. It is easy to plant trees on a large scale and increase the total amount of CO2 we can absorb.
In 2019, a report
Crowther Lab science concluded how planting trees is probably the most effective way to combat climate change.
The Paris Agreement (COP21) recognizes that Co2 absorption is necessary to keep the global temperature rise below 1.5ºC above pre-industrial levels, a task that emissions reductions alone could not achieve.
Carbon sequestration alone (planting new trees) would not be enough to combat climate change. But, in the race against irreversible and irreparable damage, planting trees can help slow the process of
climate change, giving us more time to complete our transition to a sustainable society.
On average, a tree is counted to offset 200 kg of CO2 over its lifetime, or about 10 kg per year for 20 years.
However, the CO2 captured by a tree varies greatly depending on the species, but also depending on the soil and climatic conditions where the tree is planted.
Some areas, such as the tropics, are ideal for storing higher values of CO2 and faster. Fast-growing species are also the ideal plants to influence the rate of CO2 capture.
The Tree Nation project includes more than 300 species that can absorb from a few kilograms of CO2 to more than a ton during their lifetime. Although a tree captures carbon during most of its life, its initial growth period
will record the highest rate of absorption.
To follow globally established standards, we consider only the first 20 years of a tree's life, effectively limiting its total CO2 offset value.
Procosmet has chosen tree species to give away that have good Co2 absorption capacity, to accelerate and enhance the
Tropical areas (between the two tropics) are statistically the best suited to combat climate change and deforestation. In these large areas, trees receive more
sunlight and the environmental conditions are perfect for their growth.
As a result, they are able to absorb more CO2 and faster. In addition, rainforests in these areas are home to about 85 percent of all terrestrial species and are the areas most prone to deforestation, which threatens many endangered species.
Even in regions with climates
arid or desert (which are not ideal for absorbing CO2), however,
planting trees contributes to avoid malnutrition e famines. Tree species with deep roots promote the fight
In Europe or the United States, there is no imminent threat of deforestation; in fact, trees are increasing year by year.
Here, trees are growing at a slower rate, making these regions less urgent in the fight against climate change. However, other threats loom, such as the insect slaughter.
Currently, there are laws protecting forests in more developed countries, so the deforestation problem has shifted to the tropics. Here, the political infrastructure is often too weak to provide adequate control over their forests.
Eighty-five percent of our terrestrial biodiversity lives in the tropics and is therefore threatened by deforestation, with many species facing extinction.
People living in the tropical zone have lower incomes, implying that they do not have the political or financial resources to deal with the deforestation problem on their own; moreover, planting trees in these areas will mean securing better sources of income, thus addressing both a social and an environmental problem.
PLANT A TREE