Scientific name: Lycium Barbarum Fruit Extract
Classification: Active Ingredient of Plant Origin.
Antioxidant, repairing, restorative.
Tales from Nature
From the Lycium Barbarum plant, a shrub belonging to the Solanaceae Family, come Goji Berries, small red fruits that boast countless phytotherapeutic and nutraceutical properties and have been considered a key element in traditional Chinese medicine for thousands of years.
They are popular fruits throughout Asia. They are also known as the fruit of youth, as they are credited with numerous healing and preventive properties, including powerful antioxidant and anti-aging action in skin and hair.
Hair Benefits
Goji is an especially important fruit for the beauty of hair. In fact, it is rich in carotenoids (precursors of vitamin A), which play an antioxidant role in counteracting tissue aging and promoting tissue growth and repair.
Skin Benefits
Within skincare products, specifically in moisturizing and balancing facial creams, the'Goji Extract, plays an important revitalizing and antioxidant action, thanks to its high content of Vitamin C and Carotenoids, fighting wrinkles and giving the skin a new radiance.
