What are surfactants, and why are they so important?
Surfactants are the primary cleansing agents in hair care products. Choosing gentle formulations promotes the effective removal of impurities while fully preserving the scalp’s hydrolipidic film and the hair’s keratin structure.
What are surfactants, and what is their main function?
Surfactants are the heart of every cleansing product, including shampoos. Their fundamental role is to bind to dirt particles, excess sebum, and environmental impurities, allowing water to wash everything away during the rinsing phase. They are widely used in the cosmetic and pharmaceutical industries, as well as in products designed for environmental sanitation.
Natural and Synthetic Surfactants: The Key Differences
The cosmetics market offers various types of cleansing agents, which can be classified based on their origin:
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Natural surfactants: extracted from plant sources, such as wheat and coconut oil, they are distinguished by their gentleness and high skin affinity.

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Chemical surfactants: synthetic formulas created in the laboratory, characterized by high foaming and degreasing power.
SLS- and SLES-free plant-based surfactants leave a pleasant sensation of lightness and cleanliness on the hair and scalp, while also preserving the natural pH of the Scalp, which derives progressive protection and benefits. Furthermore, they are able to remove dirt from the hair without damaging its outer surface and while preserving its natural properties.

What exactly does the term “SLS- and SLES-free” mean?
The abbreviations SLS (Sodium Lauryl Sulfate) and SLES (Sodium Lauryl Ether Sulfate) refer to synthetic surfactants with strong foaming properties. The use of aggressive cleansing agents carries the risk of leaving chemical residues on the hair even several hours after washing, making the hair heavy, dull, and difficult to manage.

The benefits of gentle plant-based surfactants
Choosing SLS- and SLES-free formulas provides visible, progressive benefits over time. Natural surfactants deeply cleanse while keeping the outer surface of the hair shaft intact.
Here are the main benefits of skin-friendly cleansing:
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Maximum respect for the skin’s pH: they preserve the natural hydrolipidic film, offering protection and relief to the Scalp.
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Light, airy feel: Leaves hair flowing, clean, and silky, free from chemical buildup.
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Keratin integrity: They remove dirt while actively preserving the hair’s structural and protective properties.

Watch the video featuring Mirko, Procosmet’s Head of Production and Formulation Chemist, to learn more about our exceptional formulations.
The Napura Choice: Ultra-Gentle and Effective Cleansing
Napura formulates its product lines using only ultra-gentle, plant-based surfactants that are strictly SLS & SLES-free. This formulation allows you to thoroughly cleanse your hair while pampering your Scalp and maintaining its hydrolipidic balance. Discover Napura shampoos, formulated with skin-friendly surfactants.

People often mistakenly associate abundant lather with greater cleansing power. In reality, excessive lather usually indicates the presence of chemical surfactants. Feel confident using our shampoos with their dense, gentle lather: they offer superior cleansing power while being gentle on your scalp.
With Napura treatments, the clean feeling will last a long time, giving you a pleasant sensation of lightness and enhancing the shine of your hairstyle.
Start your ideal hair care routine today and discover all the benefits of Napura treatments.