The act of applying a beauty product is so pleasurable that we often forget that there is a high scientific value embedded in it.

Science and research are, in fact, the fundamental elements for the growth and evolution of the cosmetics industry. The goal of scientific research is to meet the new and growing expectations of consumers for effective and safe products and this can be ensured through continuous innovation of cosmetic products and their ingredients.

How much does Italy invest in cosmetic research?

The cosmetics industry is a highly innovative sector and invests substantial resources in research and development. Most companies in the industry, at the European level, spend between 1.5 and 4.5 percent of their annual turnover on research and innovation: in Italy, investments rise to 6 percent. A value well above even the average of the other Italian manufacturing sectors (source Cosmetica Italia: The science behind beauty - The scientific value of the cosmetic product).

When we talk about a cosmetic product, we must therefore imagine a careful and scrupulous scientific path, the result of the integration of different figures and professional skills. Cosmetics is a science and a "fil rouge" that has always accompanied human beings, even in the variety of cultures and habits.

Taking care of one's physical health and taking care of oneself are one when we consider physical and psychological health as one, that is, our well-being.
Therefore, cosmetics is not only a beauty tool, but it is also a great tool forpeople'spsychological well-being because it works on self-esteem and the importance of wanting to feel good about oneself.

That's why at Procosmet we work on our products through constant research: to ensure effectiveness, quality and pleasantness of use.

The strength that the market recognizes in us? Certified Made in Italy products based on 100% natural active ingredients, and an expertise specific on shampoo lines, which are able to give excellent results from the very first treatments.

Confirmation that science and beauty travel in unison!