Perfect white hair

The benefits of anti-yellow shampoos and masks for women and men

White hair requires specific care to maintain radiance, softness and color uniformity. Let's discover together the products in Napura's Anti-Yellow Line by Colorefresh and how to use them.

Products such as Ice Cold, an anti-yellow shampoo, and Icy Silver, an anti-yellow toning mask, work by neutralizing unwanted yellow tones, giving white hair a natural shine and a fresher, brighter visual effect.

Although the focus is often on the female audience, men with white or gray hair also have similar needs: the risk of yellowing, loss of shine and dullness affects both. Regular use of anti-yellow shampoos and masks:

  • Neutralizes yellow highlights, maintaining a purer, more uniform white

  • Hydrates and strengthens the hair fiber, making hair softer and more manageable

  • Protects against environmental damage, preventing dryness and dullness


The combination of Violet Pigments and nourishing ingredients allows for visible results after just a few washes, making white hair care quick and easy, ideal for those who want to maintain a groomed style without sacrificing time or practicality.

Tips for using the products of the Anti-Yellow Line

Ice Cold: anti-yellow shampoo

It can be used as a second wash after the classic shampoo, leaving it on for 3-5 minutes, or on its own with a shorter application time. It is recommended to be used every 10 days or so. Find out in these blog posts, all the other benefits of Ice Cold shampoo: Shine Comes from the Root - The Complete Ritual for Pure Reflections.

Icy Silver: Anti-Yellow Toning Mask.

After shampooing, pat your hair dry, put on gloves and evenly distribute enough product for the length of your hair. Comb through, leave on for 3 to 10 minutes depending on the desired result, then rinse thoroughly.

Want to learn more about the Anti-Yellow Line products and all the other benefits related to its use? Read this in-depth blog post here.

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