Direct pigments: how to revive hair color without ammonia

Ammonia-free direct-color toning masks for soft, shiny hair

Want to revitalize your hair color in an easy, fast, and super-glossy way? Napura’s Colorefresh toning masks are the smart solution for intensifying highlights, brightening your hair, and pampering it with a conditioning effect—all without ammonia and without stressing your Scalp and lengths.

What (Really) Is Direct Hair Color?

Direct hair coloring uses direct pigments that settle on the hair’s cuticle without penetrating the cortex, meaning:

  • it does not lighten or alter the natural pigments;

  • it’s temporary (it fades with washes);

  • it’s gentle on the Scalp, making it ideal even for treated or sensitized hair.

The result? A boost of shine, a more even tone, and a polished look in just a few minutes.

Why Choose Colorefresh

Colorefresh toning masks combine direct pigments and conditioning actives for a dual effect: color + treatment.

  • Revives color: intensifies, corrects, or enhances existing highlights.

  • Light-reflecting effect: the pigments reflect light for a luminous, “salon-like” finish.

  • Ammonia-free: gentle on even the most delicate hair.

  • Fuller-looking hair: after use, hair appears softer, fuller, and more voluminous.

  • Customization: You can mix the shades to achieve your perfect tone.

olio di limnhantes alba con didascalia

Key ingredients include Limnhantes Alba Oil and Hydrolyzed Rice Proteins, which help the pigments bind to the hair while also conditioning and softening it. The result is shiny, supple, and manageable hair. 

proteine del riso con didascalia

How to Use Toning Masks

  1. Wash your hair and towel-dry to remove excess water.

  2. Apply Colorefresh in sections, combing through to distribute evenly.

  3. Leave it on for a few minutes (longer = more intense highlights).

  4. Rinse thoroughly and style as desired.

Pro tip: For an ultra-natural result, focus the mask on areas where the color tends to “fade” (mid-lengths and ends).

Who it’s for

  • Colored hair that needs to extend the life of its highlights between appointments.

  • Natural hair seeking soft highlights and plenty of shine.

  • Bleached/blonde hair to neutralize unwanted tones or create trendy shades.

  • All hair types (straight, wavy, curly) that want a conditioning boost.

Choose your shade: quick mini-guide

The line offers a range of direct-color toning masks designed to revitalize, brighten, and enhance your color in a single step. From cool tones perfect for blondes and ash browns, to richer copper and brown shades, all the way to trendy highlights: there’s always a shade ready to enhance your style.

If you’re looking for soft, shiny hair, a color that stays vibrant, and a product that’s easy to use at home, Napura’s Colorefresh toning masks are the right choice: simple steps, a wow effect, and total gentleness.

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