Hair coloring: protection, durability and beauty

How to protect hair, make color last and keep it beautiful

As the years go by, hair changes: it becomes more delicate, thins, and is more sensitive to chemical treatments and external agents. That's why those in the 35-60 age group are increasingly looking for hair coloring that combines professional results, hair fiber protection and lasting color.

In this #beautyblog we look at how to take care of colored hair and why an acidifying treatment like Inoilinstant can really make a difference during color service.

Want to learn more? Read our #beautyblog.

Why pH is critical in hair coloring

Every color service temporarily changes the pH of the hair: alkaline formulas open the cuticles to allow pigments to penetrate deeply. If, after the service, the hair's natural pH is not restored, the cuticles remain more open, making the fiber

• more fragile

• less luminous the color

• more prone to pigment discharge wash after wash

This is why it is important to include in the post-color routine a treatment that restores physiological pH and closes the cuticles, sealing the color inside the shaft.

A good routine for color-treated hair is not limited to fixing the pigment, but must nourish and protect the fiber.

Actives such as Shea Butter, Mango Butter and Vegetable Glycerol are valuable allies because they help to:

• >Moisturize and strengthen hair, keeping it supple, soft and pleasant to the touch

• Protect the hair fiber from smog, heat, UV rays and chemical treatments

• Enhance the brightness of color, prolonging its brilliance over time

The result? Soft, shiny and uniform hair with more stable color and improved combability, both in the salon and at home.

Inoilinstant: the acidifying treatment spray during coloring

During the color service, a specific ally comes into play: Inoilinstant, an innovative acidifying treatment spray designed specifically for the moment of coloring.

What is Inoilinstant?

It is a professional acidifying spray that is applied in conjunction with the color service to

• Immediately restore the natural pH of the hair

• Neutralize alkalinity due to color

• Promote complete closure of cuticular scales

Thanks to its acidic pH, Inoilinstant

• Blocks excess oxidative factors

• Strengthens the hair's natural protective barrier

• Makes the hair firmer, smoother and brighter

What Inoilinstant does for your hair color

Using Inoilinstant during hair coloring brings immediate and visible benefits:

• Improves combability: hair feels more docile, softer and easier to manage

• Increases brightness: smoother surface reflects light better, enhancing color

• Reduces pigment discharge: color stays more even and intense for a long time

• Protects color-treated hair along the entire length from environmental agents

Basically, the result is longer-lasting, brighter and more even coloring, with hair that retains extraordinary softness over time.

Pro tip: Don't forget to treat your hair's keratin structure for hair that always looks its best! How? Find out by reading the dedicated #beautyblog.