Gentle surfactants: the conscious choice of MTJ
Surfactants are the main players in the cleansing act, fundamental in hair care products such as shampoos, but also in body cleansing with bubble baths. Their function is to bind to impurities and gently remove them during washing, restoring freshness and cleanliness to the hair and skin.
Their use is not limited to cosmetics: we also find them in pharmaceuticals and sanitizing products. But in a top hair care routine, the difference is not just in "washing," but in how this process takes place.
What types of surfactants exist?
Surfactants can be of natural origin or the result of chemical synthesis.
Those of natural origin, derived from ingredients such as wheat, coconut oil and other lipid-rich vegetables, are distinguished by their extraordinary gentleness and are known as SLS & SLES free.
These new-generation formulas respect the hydrolipidic film of the skin and leave a feeling of lightness and prolonged well-being, without affecting the hair fiber. This is the big difference from aggressive surfactants, which, while washing intensely, can deplete and stress the hair.
But what do these acronyms mean?
The acronyms SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate) refer to high-foaming chemical surfactants often found in common shampoos.
Their action, while effective, often leaves residue on the hair, which appears weighed down and becomes dirty more quickly.
The MTJ choice
MTJ, which has always been synonymous with cosmetic excellence, uses only mild, natural, dermocompatible and SLS & SLES-free surfactants, both in the >shampoo than in the shower gel.
This choice makes it possible to cleanse thoroughly while respecting the balance of the skin and the keratin structure of the hair, offering a luxurious sensory experience in which lightness and cleanliness are accompanied by a long-lasting effect.
It is not the quantity of foam that determines the effectiveness of a product, but the quality of the raw materials-a concept that translates into an exclusive beauty routine in which every gesture is designed to enhance the natural beauty of hair and skin.
The daily luxury experience
With MTJ treatments, washing hair and taking care of the body becomes a precious ritual: deep cleansing, lightness, well-being and a shine that tells the true essence of contemporary luxury.
Discover your new Luxury Hair & Body Care Routine with MTJ.
