All the trends you need to know for perfect hair every time
The world hair care is constantly evolving, and never before has the concept of hair finish has become the protagonist. We no longer speak only of fixing, but of real finishing looks capable of transforming the hair with plays of light, texture and sensoriality. Here are the most interesting trends to follow.
1. Glass Hair & Liquid Shine
The most popular finish remains ultra-bright. The mirror effect makes hair smooth, silky and shiny as glass. Perfect for those looking for an elegant and polished look, achieved with polishing sprays and moisturizing serums. Here's how to achieve the glass hair look.

Start with R|7 mirror-effect serum. Its fluid formula works deeply by helping to smooth and brighten the hair structure and compact the cuticle, creating an instant lamination effect for smooth, disciplined, healthier-looking hair. With Hyaluronic Acid.

Continue with Shine Serum, an illuminating hair serum;thanks to the Fatty Acids and Omega-6 present inBorage Oil, it gives hair an immediate and extraordinary shine, acting as an invisible shield that protects it from atmospheric agents, such as sun, wind and pollution.

It complements with the extra shiny finish Light Lux, for an instant shine. Its micro particles envelop the fiber in an invisible veil that reflects light, giving hair an unparalleled shine. It is weightless and leaves no residue.
2. Wet Look Revisited
The wet finish is no longer just for the catwalk. Today it also becomes chic for everyday life, thanks to lightweight formulas that give a fresh, wet look without weighing hair down.
Discover NXT's strong hold gels!

Touching Gel is an alcohol-free gel, suitable for giving movement to locks, enhancing creative hairstyles. Great for strong, elastic hold on ends and short hair.
X-treme Gel is an extra strong hold gel for instant fixing, ideal for shaping distinctive, sculpted-looking hairstyles. Its special formula is perfect for structuring and fixing any shape.
3. Natural Texture Finish
One of the strongest trends: enhancing natural texture. Whether curls, waves or wavy hair, the goal is soft, anti-frizz definition with an effortless yet sophisticated look.
You can rely on Napura's NXT line of professional styling products .

Discoverdisciplining, curling and heat-protecting hair fluids to fix and enhance the naturalness of your hairstyles. With refined, lightweight ingredients and enriched with Protevit, an exclusive complex of plant proteins and fruit-derived vitamins, they strengthen and protect the hair fiber, even in high humidity environments.
Try volumizing mousses that confer natural shine to hair, flexible and natural fixing, even for the most stubborn hair to style.
Try the ultra-high hold fixing lacquers. They leave no residue or weigh hair down. Fast-drying against every weather challenge of the day. With and without gas.
A little gem in the NXT line is thePluri-phase leave-in conditioning spray, The uniqueness of the multiphase system allows the non-greasy conditioning actives to stay pure and ready to interact directly with the hair as it is sprayed.
4.
Soft Matte Finish The matte finish is conquering more and more space. Ideal for voluminous looks or modern styled crops, it appeals for its natural and casual effect without shine.
5. High-Gloss Accents
Not all hair has to shine: the trend is to play with strategic highlights, creating glossy accents on only certain sections or locks for a creative and original effect.
6. Multitasking
Finish Today a finish is not just about looks: products combine UV protection, nourishment with natural oils and moisture defense. This gives rise to styling that combines beauty and hair wellness.
And you...what styling are you? Read our #beautyblog dedicated to styling.