Cashmere Protein

The secret to disciplined, shiny hair

When it comes to shiny, disciplined and protected hair, the choice of ingredients is crucial. In Cashmere Fluid, Disciplining Nourishing Fluid for Dry Hair, the star player is Cashmere protein, selected for its extraordinary nourishing and protective properties.

proteine del cashmere con didascalia

Where does Cashmere protein come from?

The proteins used are derived from Cashmere goat wool, an animal that lives mainly in the mountainous regions of Central Asia. This wool is known for its incredible fineness and softness: each fiber has an extremely fine diameter, which allows it to extract proteins of the highest quality that are light and easily absorbed by the hair.

But what makes Cashmere protein so effective in hair products?

Amino acid-rich structure - Proteins contain a high percentage of sulfur amino acids, such as cysteine, which support the formation of disulfide bridges, improving strength and elasticity of the hair fiber.
Affinity with keratin - The keratin-like composition of hair allows proteins to adhere tightly to the hair shaft, strengthening the cuticle and preventing breakage.
Natural hydrophobicity - Certain components of the proteins retain the hair'sinternal moisture, keeping it nourished without weighing it down.
Protective barrier effect - They form a thin film that defends hair from oxidative stress, pollution and harmful external agents.
Shine stimulation - The alignment of protein filaments promotes light reflection, giving hair a bright and silky appearance.
Compatibility with chemical treatments - Cashmere Proteins respect colored or chemically treated hair, helping to preserve tone, shine and fiber integrity.

The inclusion of Cashmere Proteins in Cashmere Fluid (we have explored the importance of leave-in fluids on hair in this blog post ) is not just a luxury choice, but a scientifically researched solution to ensure shiny, disciplined and protected hair, perfect for those who want a professional result at home as well.

Determining Factors of Capillary Dryness

and Dehydration The condition of dry and dehydrated hair is a multifactorial issue, traceable to three main categories of causative agents that compromise the integrity of the hydrolipidic film of the hair shaft.

Factors Environmental:
- UV exposure, wind and arid climates: These weathering agents degrade the cuticle and accelerate the evaporation of water from the hair fiber.
- Contact with external agents: Chlorinated water from swimming pools and sea salt have a dehydrating action that alters the structure of the hair.
- Pollution: Fine dust and pollutants settle on the hair shaft, making it dull and more vulnerable.
Chemical and Mechanical Factors:
- Harsh cosmetic treatments: Frequent use of products with harsh surfactants (sulfates), alcohol, or chemical treatments such as bleaching, coloring and perms, alters the pH and protein structure of the hair.
- Thermal stress: Excessive use of hot tools (blow dryers, straighteners) at high temperatures without adequate heat protection causes direct damage to the cuticle, resulting in loss of internal moisture.
- Mechanical stress: Overly vigorous brushing, especially on wet hair, and overly tight styling can physically damage the cuticle, promoting dryness.
Physiological and Internal Factors:
- Reduced sebaceous activity: Naturally low sebum production at the scalp does not ensure sufficient lubrication and protection of the lengths.
- Genetic Predisposition and Aging: Hereditary factors and the natural aging process can lead to thinning of the hair and reduced ability to retain moisture.
- Nutritional and hormonal imbalances: Deficiencies in vitamins, minerals and essential fatty acids, as well as hormonal changes, can negatively affect the health and hydration of hair.

Want to try an effective routine for dry hair?