R7 Ph reflex

An innovation that combines two textures for a professional, ultra-smooth finish. Sequential technology: a liquid caress, a creamy embrace that transforms your hair.

Mirror-effect serum with a liquid texture for sleek, silky hair.

Discover the transformative power of the R7 pH Reflex treatment, the innovative treatment that gives your hair an irresistible mirror-like shine from the very first application. Its fluid formula penetrates deeply to help smooth and brighten the hair’s structure and seal the cuticle, creating a glossy laminating effect for smooth, manageable hair with a healthier appearance.

Thanks to the presence of hyaluronic acid, it helps maintain hydration, combat dryness, and give hair a feeling of greater body and thickness. The smoothing action leaves hair straight, manageable, and visibly healthier.

Moringa Seed Extract, rich in Vitamins A, B, C, and essential fatty acids, helps nourish the hair, protect it from environmental damage, and strengthen the hair shaft, helping to prevent breakage and create a barrier against smog and external aggressors. The detangling effect makes combing easier, helping to remove knots more effortlessly. From the very first application, hair appears radiant, soft, and supple.

Here’s how the sequential application of the R|7 and C|7 PH MASK products in two different forms—liquid and creamy—creates an enhanced synergistic effect. 

R7 PH
Texture: liquid
Function: smoothing treatment

Key features:

• Penetrates the hair quickly thanks to its low viscosity, as it is in liquid form
• Applies a thin, even initial layer of conditioning agents that penetrate deeply
• Detangles, reduces the hair’s negative charge, and makes it more receptive to conditioners applied afterward
• When applied to wet, then towel-dried hair, it promotes absorption of the mask to be applied afterward
• For a mirror-like shine, we recommend using it in combination with C7 

C7 pH MASK
Texture: creamy
Function: treatment
C7 pH is a bivalent acidifying conditioner

Key features:

• Rich and enveloping, it forms a long-lasting conditioning film thanks to its acidifying power
• Enhances the effect of quaternary amines when applied in combination
• Seals the hair by locking in internal moisture and compacting the cuticles
• Makes hair smoother, shinier, and more protected

Benefits of the double application:

• Gradual and targeted conditioning: the hair is prepared and strengthened to create a reflex-style style
• Professional-looking results: visibly smoother and shinier hair
• Softness and manageability: hair is more manageable, soft, and easy to detangle
• Frizz control: reduced static, leaving hair neat and smooth