Scientific Name: Hydrolyzed Cereals Protein
Classification: Protein
Strengthening, repairing.
Tales from Nature
Cereal Microproteins are the result of modern technologies that have made it possible to extract very specific and particular protein actives, even from cereals. By virtue of their small size, these penetrate the structure of the hair going to integrate into all damaged spots, even the smallest.
Hair Benefits
Cereal Microproteins perform a targeted repairing action, readily strengthening the hair's brittle spots.
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Deep Restructuring: Thanks to their affinity with the hair's keratin, they penetrate the fiber, repairing structural damage and filling in hollowed-out areas.
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Elasticizing Action: They improve the flexibility of the shaft, drastically reducing the risk of breakage and split ends.
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"Hydro-retentive" Hydration: They have the ability to retain water molecules within the hair, keeping it soft for a long time without weighing it down.
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Shield Effect: They create an invisible protective film that defends the hair from environmental stresses (smog, wind) and the heat of the hair dryer.
