The benefits of Ice Cold anti-yellow shampoo
Maintaining a bright blond without yellow highlights is a priority for many. Thanks to the action of Ice Coldanti-yellow shampoo , you can achieve
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Effective neutralization of yellow tones: eliminates unwanted highlights, keeping the color pure and bright.
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Platinum perfection: avoids veering toward lavender tones, preserving the intensity of the blond.
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Dense foam for deep treatment: allows pigments to deposit evenly, ensuring extraordinary results.
In addition, the formula enriched with natural ingredients such as Rice Protein, Maple Extract, Organic Ginseng Extract, Organic Aloe Extract, Sage and Tangerine Essential Oil offers complete care for hair, making it soft, voluminous and strong.
Cooling and Toning with Icy Silver
For those who wish to tone and cool their blond between treatments, the use of the Icy Silveranti-yellowing toning mask is a valuable ally. Thanks to Rice Protein, the product restructures the hair fiber, making the hair fuller, softer and more voluminous. Combining it with Ice Cold anti-yellow shampoo allows you to maintain cool, shiny highlights without compromising the health of the hair, ensuring an even, shiny, well-groomed blond.
Consumer trends and desires
1. Cool, natural blonde shades
Current trends highlight the rise of platinum, pearl and sunflower blondes. These shades require constant care to avoid unwanted streaks and maintain radiance.
2. Gentle care and natural ingredients
The products in Napura's Colorefresh Anti-Yellow Line meet this need with plant-based active ingredients chosen for their performance: the Icy Silver mask restructures and protects color with Rice Protein and Limnanthes Alba Oil, while the Ice Cold shampoo revitalizes and purifies thanks to a botanical complex of Ginseng, Aloe and Sage.
3 Multifunctional Treatments
In addition to neutralizing yellow tones, we know you're looking for products that offer additional benefits such as nourishment, volume and softness. The combination of anti-yellow shampoos and direct coloring such as Icy Silver meets these expectations, combining efficacy, care and color customization. Read more here.
To maintain a flawless, radiant blond, it is essential to choose products that neutralize yellow tones and, at the same time, allow you to tone and cool highlights without damaging the hair fiber. The combined use of Ice Cold anti-yellow shampoo and the Icy Silver anti-yellow mask ensures bright, healthy and well-groomed blond hair with cool, even highlights, ready to shine on any occasion.
