How to protect the hair from smog, sun and humidity
Hair, just like skin, is constantly exposed to the environmental stresses: smog, UV rays, wind, humidity and temperature changes can compromise its beauty and health. The result? Dry lengths, brittle ends, loss of shine and increased tendency to breakage.
The effects of smog on hair
Pollutant particles in the air settle on the hair fiber, making the hair:
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more dull and dull
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difficult to comb through
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Prone to becoming greasy at the roots but dry on the lengths
Smog also can accelerate the phenomenon of theoxidation, contributing to premature fiber aging and color loss, especially in treated hair.
Sun and UV rays: the invisible enemies
Just like the skin, hair also suffers from sun exposure: UV rays weaken keratin, causing dehydration and loss of elasticity. In addition, the sun tends to discolor the hair, making highlights less intense and color duller.
Humidity and wind: the frizz factor
Those who live in humid or windy cities know this well: hair becomes unmanageable, frizzy and difficult to discipline. This happens because moisture penetrates the imperfectly sealed hair cuticle, altering its shape and swelling its structure.
How to defend hair from environmental stresses
The solution is to adopt a routine that combines:
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pH-balancing products, to keep the cuticle compact and sealed
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treatments rich in plant proteins and natural extracts, which strengthen and revitalize the fiber
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targeted conditioning agents and nutrients, which create a protective barrier against smog, moisture and UV rays
In this context, products such as K|7 Plumping Filler e K|9 nutritive treatment prove valuable allies: the former helps keep hair compact and protected from external agents, while the latter offers extra nourishment and strength to the most brittle and frizzy lengths, often the most affected by environmental stress.
How do they act on the hair?
K|7 Remover Filler
A true beauty ritual for your lengths: from the rich and velvety texture, this filler envelops your hair like a caress, restoring instant firmness and strength. Its formula with Grapefruit Extract, Plant Proteins and biodegradable emollient oils acts deeply, reducing breakage and making the fiber smooth, sealed and protected. Perfect for all hair types, it gives definition, softness and a light-catching radiance with every movement.
K|9 Nourishing Treatment
More than a mask, a concentrate of nourishment designed for the most demanding hair. Its velvety formula enriched with Cereal Microproteins repairs, fortifies and rebuilds damaged hair, giving body and body to even the most brittle lengths. Ideal for frizzy and unruly hair, it transforms it into a hair soft, disciplined and shiny, freeing it from dryness and environmental stress. An indispensable ally for regaining hair that is full of life, strong and irresistibly shiny.
Strong and shiny hair every day
Integrating specific products rich in natural actives into your haircare allows you to have hair stronger, softer and shinier, despite the daily aggressions of the external environment.
