Why can regular water under the sun dry out the skin?

The hydration magnet

The paradox ofsummer hydration: many people vaporize common mineral water on the face, but the rapid evaporation under the sun drags away the skin's internal moisture(trans-epidermal evaporation), leaving it drier than before.

Is vaporizing water on the face at the beach good for you? It depends. If it is ordinary water, you risk the "desert" effect. The real revolution iselective affinity hydration (in this blog post we explain the skin benefits of refreshing waters versus heat).

In Fresh Kissing, a scented refreshing water, there is the Saccharide Isomerate, a natural derivative of glucose that acts as a true"water magnet." Unlike regular water, this active ingredient binds to skin proteins and does not fly away with the sun.

saccharide isomerate da glucosio vegetale con didascalia

The result?Deep hydration that lasts all day, making the skin plumped and thetan incredibly radiant, never "wrinkled." It is the secret to skin that is not only fresh, but visibly supple.

If you too desire this magnificent effect during sun exposure, try Fresh Kissing and discover the entire line of sun products MTJ SUN.

And if you want to discover all the secrets of the refreshing sun products waters and the power of Fresh Kissing's active ingredients, read this blog post on Smart Tanning.

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