The Hydration Magnet
The paradox of summer hydration: many people spray plain mineral water on their faces, but rapid evaporation in the sun draws moisture away from deep within the skin (trans-epidermal evaporation), leaving it drier than before.
Is spraying water on your face at the beach good for you? It depends. If it’s plain water, you risk the “desert” effect. The real breakthrough is hydration through selective affinity (in this blog post, we explain the skin benefits of refreshing waters that combat the heat).
Fresh Kissing, a scented refreshing water, contains Saccharide Isomerate, a natural glucose derivative that acts as a true “water magnet.” Unlike regular water, this active ingredient binds to the skin’s proteins and doesn’t evaporate in the sun.
The result? Deep hydration that lasts all day, leaving your skin plump and your tan radiant—never “wrinkled.” It’s the secret to skin that’s not only fresh but visibly supple.
If you, too, want this amazing effect while sunbathing, try Fresh Kissing and discover the entire sun products MTJ SUN line.
And if you want to discover all the secrets of sun products refreshing waters and the power of Fresh Kissing’s active ingredients, read this blog post on Smart Tanning.
