Why your skin is tired (even if you slept)
In the city, fatigue is not only in your eyes, but mostly on your skin. They call it "Urban Skin Burnout": a mix of fine dust, blue light and oxidative stress that makes your complexion gray and dull.
While you sleep, your skin tries to repair itself, but if you don't properly remove the micro-particles of smog that clog your pores, the regeneration process inevitably stalls.
Urban Cloud, a gentle cleansing mousse, is not just an anti-pollution facial cleanser: it is a detox ritual designed around a star ingredient,Azeloglycine. This multifunctional active acts as a true regenerative reset for skin vitality through three targeted actions
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1. Balancing action: goodbye shine
Urban stress and city heat often stimulateexcessive sebum production.Azeloglicin acts directly on the sebaceous gland, normalizing its activity.
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The benefit: It helps prevent the appearance of pimples and blackheads, visibly improving the texture of oily or combination skin. Your skin immediately looks more matte and smooth, free of that annoying facial shine typical of the end of the day.
2. Uniforming action: a new light against blemishes
Pollution and UV rays are the number one enemies ofan even complexion. Azeloglicin is a powerful inhibitor of the enzyme tyrosinase, the "director" of melanin.
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The benefit: It actively counteracts skin hyperpigmentation, reducing dark spots and discolorations sun products. The result is an even and radiant complexion, skin that releases a new vitality from the very first act of the morning beauty routine.
3. Soothing action: the caress for reactive skin
Living in the city means exposing the skin to constant irritation. Despite its corrective efficacy, Azeloglicin is an extremely tolerable dermo-affinity cosmetic active.
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The benefit: It instantly reduces redness and irritation caused by smog. It is also an ideal solution for delicate, reactive and stressed skin seeking freshness and relief without the aggressiveness of common exfoliating acids.
Pro tip: To maximize these benefits, turn cleansing into a deep facial cleansing ritual: use Urban Cloud's "cloud" texture for a circular massage of at least 60 seconds. That's the time it takes for theAzeloglycine and Vitamin C to penetrate effectively, while the micro-particles of pollution slip away for good.
Here you will find more trivia and insights on the concept of Urban Shield, the protective shield against environmental and digital stress that affects facial skin. read this blog post.
If you want to learn more about how to perform a deep cleansing of the face and remove all the residue of the sun products SPF read this interesting blog post.
