The brightening and anti-aging trend conquering haircare
In recent years, the hair serums have become a must-have in the haircare routine. No longer just oils or masks, but real elixirs with high concentration that act deep on the hair fiber. Two categories are the most popular: the illuminating serums and the anti-aging serums, both capable of giving new life to the hair.
Why illuminating serums are so beloved
The trend stems from the research of shiny, silky hair, effect glass hair, but without weighing it down. Illuminating serums combine ingredients rich in Omega-6, Vitamins and natural antioxidants, creating a protective film against smog, sun, wind and weathering. The goal is not only aesthetic: a shinier hair is also a hair healthier and hydrated.
Which one to choose? Shine Serum by NXT, of course! It is a Illuminating Hair Serum, a true beauty elixir that nourishes and protects your hair, giving a immediate shine and long-lasting shine.
Thanks to theBorage Oil, rich in Omega-3 e Omega-6, wraps the hair with an invisible shield against sun, wind and pollution.
Its action antioxidant e soothing preserves the vitality of the hair and enhances its softness and combability.
L'Borage Oil also has a balancing and anti-aging effect, ideal for stressed and dull hair.
The presence of Vitamin A (Retinol) promotes sebum-regulating action, keeping skin and hair healthy and protected from free radicals.
A complete treatment for hair radiant, nourished and protected in every season.
Anti-aging serums: when the hair ages
Just like skin, hair also suffers the passage of time: it becomes more brittle, dry and dull. Anti-aging serums address this need through Coenzyme Q10, plant oils and vitamins that nourish the fiber, fight free radicals and improve hair strength. A true ally for those seeking young, vital and protected hair in the long run.
In this case, choose Anti-Age Serum, also from the NXT line. Anti-aging serum with Coenzyme Q10 e Evening Primrose Oil Delivers deep nutrition and gives lasting youthfulness to hair.
Thanks to its power antioxidant, it fights the signs of aging and keeps the hair bright and vital.
L'Oenothera Oil, rich in Omega-6, has an emollient and moisturizing effect, ideal for dry and damaged hair.
Its rebalancing properties help retain moisture, improving softness and strength.
The Coenzyme Q10 counteracts free radicals and stimulates repair processes, protecting hair over time.
A valuable treatment for hair healthy, strong and shiny, always young and shiny.
Trends in haircare
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Multitasking formulas: serums today have not only an aesthetic function, but combine UV protection, nourishment and anti-pollution action.
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Beauty minimalism: more and more people prefer one concentrated, smart product to use year-round, rather than many separate treatments.
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Skincare inspiration: like facial serums, hair serums also originate from dermocosmetic actives such as retinol, essential fatty acids and powerful antioxidants.
Curiosity: Did you know that hair needs antioxidants just like the skin? Exposure to UV rays and pollution can accelerate their aging, making them more brittle. Anti-aging serums were created precisely to fill this gap, bringing to the world of haircare what has worked in skincare for years.
In conclusion, the brightening and anti-aging serums for hair represent one of the most interesting beauty trends: not just styling, but real treatments for a hair shiny, young and protected in every season.
