How to get it with Ice Cold
Bleached hair requires special attention, especially during winter, when low temperatures and humidity can accentuate brittleness and alter desired tones.
For winter, cold tones take center stage. Platinum blonde, declined in ice versions for skin with undertones cold, is particularly in vogue. Glacial gray, a bright metallic shade, is also gaining popularity for those who want a sophisticated, modern look.
One of the main challenges of bleached hair is the appearance of unwanted yellow highlights, which can compromise the purity of cool tones.
Solution: Ice Cold shampoo anti-yellow
Formulated with innovative cold pigments to neutralize yellow highlights, thanks to purple pigments that effectively counteract unwanted warm tones, Ice Cold is the protective antioxidant shampoo of the ColorShampoo by Napura for colored and bleached hair.
Its formula enriched with natural nourishing ingredients helps keep hair hydrated and protected from the external aggressions typical of winter. It effectively cleanses, nourishes and neutralizes unwanted yellow tones, restoring radiance and shine to white and gray hair.
Vediamone alcuni:
The Rice Protein, with moisturizing and emollient action, provide essential nutrients that maintain thebiological balance of skin and hair, making them softer and stronger.
L'Maple Extract, is rich in minerals and micronutrients, stimulates cell renewal, improving the appearance and shine of hair.
L'Organic Ginseng Extract, with invigorating and strengthening properties, gives new life to hair weakened and stressed by chemical treatments.
L'Organic Aloe Extract provides deep hydration and soothes the scalp, thanks to its powerful anti-inflammatory and emollient properties.
The Organic Sage purifies and stimulates physiological skin functions, contributing to a healthy, balanced scalp.
Finally, theTangerine Extract, rich in vitamins C and E, brings freshness and vitality, leaving hair revitalized and fragrant.
The formula of Ice Cold, as in all shampoos Napura, contains ultra mild surfactants and is exclusively SLS&SLES free.
Perché scegliere Ice Cold?
This shampoo is specially formulated to neutralize warm highlights, keeping hair in perfect harmony with winter trends of cold and icy tones. Purple pigments in the formula work specifically to counteract yellow tones, while nourishing ingredients protect hair from external aggressions, such as cold and humidity.
Thanks to the presence of purple pigments, it effectively eliminates yellow highlights without altering hair's natural color. Its gentle formula moisturizes and strengthens hair, preventing dryness typical of the winter months. It gives hair a shiny and healthy look, enhancing cool, metallic tones.
How to Use it:
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Use an appropriate amount on wet hair, massage gently until evenly lathered.
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Leave it on for 2 to 5 minutes, depending on the intensity of the yellow reflection to be corrected.
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Rinse thoroughly with lukewarm water.
Follow winter trends and get ready to shine with the power of Ice Cold!
Learn more about how to get perfect white hair in this blog post and all the benefits of Napura's Colorefresh Anti-Yellow Line, here.
