Winter trends: perfect ice color

How to Achieve It with Ice Cold

Bleached hair requires special care, especially during the winter, when low temperatures and humidity can make it more brittle and alter the desired shades.

This winter, cool tones take center stage. Platinum blonde, in icy shades for skin with cool undertones, is particularly in vogue. Glacial gray, a luminous metallic shade, is also gaining popularity among those seeking a sophisticated and modern look.

One of the main challenges with bleached hair is the appearance of unwanted yellow tones, which can compromise the purity of cool shades.

Solution: Ice Cold Anti-Yellow Shampoo

Formulated with innovative cool pigments to neutralize yellow tones—thanks to purple pigments that effectively counteract unwanted warm tones—Ice Cold is the antioxidant-rich protective shampoo from Napura’s ColorShampoo line for colored and bleached hair.

Its formula, enriched with natural nourishing ingredients, helps keep hair hydrated and protected from the external aggressors typical of winter. It effectively cleanses, nourishes, and neutralizes unwanted yellow tones, restoring the luminosity and shine of white and gray hair.

Let’s take a look at a few:

Rice Proteins, with their moisturizing and emollient properties, provide essential nutrients that maintain the biological balance of Scalp and hair, making them softer and more resilient.

Maple Extract, rich in minerals and micronutrients, stimulates cell renewal, improving the hair’s appearance and shine.

Organic Ginseng Extract, with its toning and strengthening properties, breathes new life into hair that has been weakened and stressed by chemical treatments.

Organic Aloe Extract provides deep hydration and soothes the scalp, thanks to its powerful soothing and emollient properties.

Organic sage purifies and stimulates the scalp’s natural functions, contributing to a healthy and balanced scalp.

Finally, Mandarin Extract, rich in vitamins C and E, brings freshness and vitality, leaving hair revitalized and fragrant.

The Ice Cold formula, like all Napura shampoos, contains ultra-gentle surfactants and is exclusively SLS- and SLES-free.

Why choose Ice Cold?

This shampoo has been specially formulated to neutralize warm undertones, keeping your hair in harmony with winter trends featuring cool and icy tones. The purple pigments in the formula work specifically to counteract yellow tones, while the nourishing ingredients protect hair from external aggressors, such as cold and humidity.

Thanks to the purple pigments, it effectively eliminates yellow tones without altering the hair’s natural color. Its gentle formula moisturizes and strengthens the hair, preventing the dryness typical of the winter months. It gives hair a shiny, healthy appearance, enhancing cool and metallic tones.

How to Use: