Hair fluid: the leave-in treatment that dictates haircare trends 2025
The world of hair care is experiencing a revolution thanks to hair fluids, innovative leave-in products that combine nourishment, protection and styling in a single step. Unlike traditional rinse-out masks or conditioners, fluids are applied directly to the lengths and stay on the hair, providingintensive and prolonged treatment without weighing it down.
Why Choose a Hair Fluid
Fluids represent one of the strongest trends in haircare today, as they meet the needs of those seeking immediate results, convenience and performance. Among the main benefits
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Discipline and control: they reduce frizz and make lengths more manageable.
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Protection: they wrap the hair fiber with a protective film that defends it from moisture and external agents.
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Elasticity and shine: they bring moisture and nutrients that make hair soft, vital and shiny.
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Versatility: ideal for both straight and curly hair, thanks to targeted formulas.
Protein Fluid and Cashmere Fluid: two examples of the new generation of hair fluids
In the MTJ Superior Therapy range we find two leave-in treatments that perfectly embody the fluid trend:
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Protein Fluid, a curly hair defining fluid with Hydrolyzed Wheat Protein and Nettle Extract, is the ideal companion for curly hair seeking tone, definition and a radiant finish.
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Cashmere Fluid, nourishing disciplining fluid for dry hair, enriched with Cashmere Protein (we talked about it extensively in this blog post), on the other hand, is designed to nourish and discipline straight hair, making it silky and shiny.
Two different solutions, but united by a common feature: offering nourished, disciplined and shiny hair with a quick and easy gesture.
Current trends on hair fluids
The haircare market in 2025 sees fluids among the top players, thanks to three main drivers
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Customized haircare: specific formulas for different hair types (straight, curly, fine, frizzy).
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Multitasking effect: products that combine styling and treatment, reducing the time of the beauty routine.
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Active and natural ingredients: proteins, botanical extracts and nourishing complexes for a nature-inspired approach.
Hair fluid: the must-have of your hair routine
Hair fluid has become a real must-have in the modern beauty routine: lightweight, practical and high-performing. Whether you have curly or straight, frizzy or dull hair, there is a fluid that can transform your lengths into hair disciplined, supple and radiant.
