Nourishment, elasticity and definition
Curly hair requires specific care because its structure tends to be drier, more brittle and prone to frizz. Among the most effective active ingredients for strengthening and enhancing curls are Milk Proteins, which are increasingly present in the latest professional treatments and haircare products.
MTJ Superior Therapy has encapsulated the power of Milk and Yogurt proteins in a nourishing and moisturizing line for curly hair: the Protein line.
> Protein Shampoo, a nourishing shampoo for curly hair;the Milk and Yogurt Protein complex, rich in essential amino acids, strengthens hair structure and improves elasticity, giving curls greater definition.
> Protein Milk, nourishing milk curly hair; revitalizes, nourishes, moisturizes and improves the appearance of hair, restoring elasticity and body. Protects and repairs from damage caused by UV rays and aggressive coloring. Hair feels more toned, voluminous, shiny and immediately regains its original shine.
> Protein Fluid, curly hair definition fluid; disciplining without rinsing. Gives elasticity and protection to the hair cuticle, effectively disciplining all hair types, especially curly hair, making it toned, shiny and glossy. Protects the fiber from moisture, offering structured hold and a shiny finish.
> Protein Mousse, curly hair defining foam; based on Milk Protein and Yogurt, specific to achieve perfect curly hair, voluminous and extremely flexible. Suitable for perfectly defining any type of styling. Hair volume is always under control and styling remains intact even in humid conditions.
Benefits of Milk Proteins on Curly Hair
Milk Proteins act deeply on the hair fiber, offering numerous benefits
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Intense nourishment and hydration: the proteins penetrate the hair, counteracting dryness and brittleness.
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Elasticity and resistance: they strengthen the structure of curls, making them more toned and less prone to breakage.
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Natural volume and definition: curls appear fuller and well shaped, with a movement natural and harmonious.
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Protection from external damage: help defend hair from stresses caused by sun, heat and chemical treatments.
If every curl is a whim for you too, read our #beautyblog.
Why choose the Protein line.
Integrating Milk Protein into the haircare routine of curly hair means preventing damage, improving shine and enhancing the natural shape of curls. They are ideal both for those with wavy, dry hair and for those who want a treatment that combines care, definition and beauty in one step.
Discover the power of the Protein line.
