The Professional Protocol
Hair is a complex biological structure whose structural integrity depends on keratin, the fibrous protein that imparts strength, elasticity and firmness.
Performing technical services in the salon or at home-whether coloring, bleaching or shape treatments (perms)-initiates chemical processes that, if not professionally managed, can compromise this fundamental structure.
The impact of chemical treatments on the fiber
During chemical treatments, alkaline and oxidizing agents penetrate the cortex to modify pigments (color) or to break and reorganize keratin bridges, specifically disulfide bonds (shape).
This chemical stress alters the pH and porosity of the fiber. If not compensated for, the result is progressive weakening leading to brittle, dull hair and an inevitable increased risk of breakage. Protecting keratin is therefore not an option, but a necessity to ensure hair health.
Protection Strategy: a Synergistic Protocol
To preserve the integrity of the fiber, it is essential to adopt a professional reconstruction protocol that acts synergistically before, during and after the technical service. Napura's The Builder line is designed to address this need with a methodical system in five steps and four products
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Step 1: Keratin Mix, kera-protective serum provides high protective efficacy from oxidation involving hair keratin during color-related technical work.
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Step 2: Keratin Fit, serum removal cleanser, specific cleanser for washing hair during coloring or bleaching.
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Step 3: Keratin Fix,repair serum for hair stressed by coloring and/or bleaching services whose action restores and boosts the hair's keratin structure.
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Step 4: Keratin Fit, serum removal cleanser.
- Step 5: Keratin Flex, hair beauty enhancing spray, the last step of The Builder Treatment, whose action restores pH by perfectly sealing the hair cuticle.
From damage to regeneration
Understanding the chemistry of the hair fiber is the foundation of an expert colorist's technical service. Adopting a targeted protocol such as The Builder is not only a protection, but a guarantee of results.
It allows you to perform advanced technical services while preserving healthy, strong and shiny hair, transforming chemical treatment from a potential stress to a real ritual of structural regeneration.
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