This unknown...
Modern life constantly exposes our skin to a set of environmental and behavioral factors that science calls the esposome.
This concept encompasses the totality of stimuli that surround our bodies from birth: fromair pollution and fine particulate matter (PM 2.5) to UV rays and blue light from digital devices. Understanding the impact of theesposome is critical to maintaining a healthy, glowing complexion over time. (Learn more about Urban Skin Burnout here ).
The science of the esposome: trivia and numbers
Recent dermatological studies reveal a startling reality: genetics is responsible for only 20% of the visible signs of aging. The remaining 80% depends entirely on the exposome. This means that our daily choices and the environment in which we live almost totally determine the youthfulness of our face.
A major scientific curiosity concerns "skin memory": the exposome acts by accumulation. Every hour spent in smog-laden environments or in front of a screen contributes to adding up small oxidative stresses that, in the long run, accelerate chrono-aging. In fact, urban skin tends to show signs of aging about ten years earlier than skin that is constantly protected and purified.
The advanced solution: Urban Cloud
Urban Cloud, a gentle cleansing mousse, is the essential first step in daily protection. This cleansing mousse with a soft, cloudy texture is designed to neutralize oxidative stress accumulated during hours spent in the city. Its anti-pollution formulation allows deep purification of pores, keeping the skin barrier intact and preserving the natural hydration of tissues.
A formula rich in functional actives
Urban Cloud 's effectiveness comes from a balanced mix of ingredients of natural and biotechnological origin:
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Vitamin C and Azeloglicin: this combination guarantees an immediate brightening action. It proves ideal for counteracting the typical "urban gray," giving even, radiant skin.
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Hyaluronic Acid and Argan Oil: these actives ensure deep nutrition, promoting skin softness and elasticity with every wash.
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Aloe Vera: brings instant relief, making cleansing a moment of pure well-being for even the most reactive skin.
The Dynamic Urbanite's Ally.
The hectic pace of the city requires products that can deliver fast and tangible results. Urban Cloud is the perfect choice for several needs (find out who Dynamic Urbanite is here ):
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Digital protection: great for professionals exposed to blue light, as it fights free radicals generated by screens.
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SPF removal: very effectively removes sun products filter residue, leaving the skin free to breathe at the end of the day. If you want to learn more read this blog post.
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Seboregulatory Balance:Azeloglicin helps keep pores clean and regulate sebum production, preventing impurities typical of polluted environments.
A daily beauty ritual
Using Urban Cloud morning and evening resets the skin and prepares it to receive subsequent treatments. Being a SLS & SLES free formula, it fully respects the hydrolipidic balance, ensuring freshness and vitality in one simple step.
Free your face from environmental stresses and rediscover your natural glow with Urban Cloud.
