The promise that the brand makes to its target represents its objectives, as intended to relate to its reference audience, its positioning and how it manages to improve the life of its consumers and the context in which they live.

In the cosmetic field it seems easy, in reality, in a market full of promises and illusions of amazing results in very short times, the brand's promise risks becoming disillusionment and frustration and also generating a negative environmental impact with waste of product and costs. We think of the whole world of anti-aging creams that promise the elixir of long life and eternal youth. It is time to resize the expectations of our customers by telling the real benefits of cosmetic products and promises that can be maintained and carried out over time to generate individual and collective well -being.

So what are these promises to keep?

First of all, the real benefits of the cosmetic product that is using, not only from a physical point of view, but above all to the rediscovery of psychological and inner well -being.

Let's see some together.

Today after the pandemic, a concept of beauty routine and shopping experienceMore slow, more experiential and sensory. You want to start again take care of yourself to learn to Be well internally and in the midst of others.A good cosmetic able to make us feel good inside, to satisfy us, calm us, offer us a moment of relaxation, also returns a good image of ourselves outside, thus becoming a Relationship product.

This is why it is very important to pleasantness of use that thanks to elements such as packaging, textures, perfumes, storytelling, awaken in us the desire to continue using it.

All this stimulates the desire to Take time of ourselves for ourselves, to make a pampering and to break the frenzy of the daily routine.

Also, know that while we use a product we can positively impact on the environment, Because we use recyclable materials, natural ingredients, local or national suppliers, ethically managed materials, helps us to become more and more attached to our favorite brand and to become true #Brandlovers.

Thus the brand can keep its promises and consolidate its personal relationship with its #Brandlovers.

Much more than a purchase, much more than a cosmetic product or a treatment, a real complete experience that concerns all being of the consumer, with a physical, mental and environmental impact.

At Procosmet for years we have pursued this philosophy and we try every day to keep our promise, of result, well -being, experience and of increasing attention to the environment.
Discover the month of Napura treatments, promises of beauty, well -being, sustainability.