Scientific name: Hydrolyzed Wheat Proteins
Classification: Multifunctional active ingredient
Strengthening, volumizing, moisturizing.
Stories from Nature
Hydrolyzed Wheat Proteins are natural derivatives of wheat grains. They possess remarkable moisturizing properties that penetrate the structure of the skin and hair, leaving them soft, smooth, and supple.
Hair Benefits
- Targeted Strengthening: Their primary function is internal structural reinforcement. Because they are hydrolyzed, they are designed to penetrate effectively and increase hair strength.
- Barrier protection: They create a protective surface film. This is crucial not only for retaining moisture (anti-dryness action) but also for protecting treated or damaged hair from external stressors, acting almost like a “second cuticle.”
- Appearance enhancement: They significantly improve combability and reduce frizz, key factors in the end-user experience of the cosmetic product.
High-performance active ingredients focused on structural reinforcement and the creation of a protective barrier against dehydration and external damage.
Skin Benefits
In the formulations of facial and body skincare products, wheat proteins have a moisturizing, softening, and anti-aging effect. They are often found in hand creams and sun products.
