Do you avoid wearing makeup because you're afraid it will accentuate your wrinkles?
Don’t worry—there’s a makeup look for every skin type!
How many times have we heard our moms say, “When I was young…,” referring to fashion trends, the clothes they wore, voluminous hairstyles, and makeup?
The habit of wearing makeup often fades with age, and people think that once they’ve passed the much-dreaded “forties,” they can no longer wear foundation or concealer, or glamorous eye and lip makeup. Some people are afraid of overemphasizing their wrinkles or skin texture, while others worry they’ll look inelegant.
The trick is knowing how to apply makeup!
It’s true—you don’t need to be a makeup expert to realize that smudged eyeliner or brightly colored eyeshadows that aren’t blended properly are aesthetically unpleasing, and often it’s precisely a lack of knowledge about the magical world of makeup that leads to these little “mistakes.”

We’re here to share some tips on how to apply makeup when your facial skin has a few wrinkles and has lost some elasticity.
1 - First and foremost, never neglect your skincare routine.
Skincare shouldn’t be neglected even when you’re young, but let’s face it—it’s easier to forget to apply moisturizer to your face when you’re 20 and not suffer the consequences.
- Mature skin, on the other hand, needs hydration and nourishment, as it tends to lose elasticity.

We definitely recommend Napura’s Anti-Aging Cream and Ultra-Nourishing Face Cream. Using these products will plump up the skin, making it more elastic and less textured.
Don’t forget the eye area, which is prone to expression lines and is often neglected. It therefore tends to dry out very easily. Nourish it with Napura’s Eye Creams, which—thanks to their precious ingredients and light texture—will provide your skin with the right amount of elasticity and hydration to combat the signs of aging.
- A reminder for fall: the sun is still out there!
And it continues to threaten your skin! Don’t forget to apply sunscreen after your skincare routine to prevent wrinkles on your face and neck.
MTJ DN4D Cream 50+ has an anti-aging effect thanks to hyaluronic acid and the natural extracts in its active ingredients.

2 - Now let’s move on to your foundation.
- Never be afraid to be bold!
Just make sure to do it the right way. Of course, you don’t necessarily need a full face of makeup every day, so to cover up some discoloration, you can use a light concealer, dabbed on with a special brush or a beauty blender.
We recommend MTJ concealers for a natural finish; they blend seamlessly with your complexion and minimize imperfections. Your skin will look smooth, fresh, and hydrated.

- To “go bold” with elegance,
on the other hand, you can use foundation, always remembering not to use too much and to apply it evenly so it becomes one with your skin.
MTJ’s Revitalizing Foundation is perfect for you: it contains Vitamins A, C, E, and hyaluronic acid, which will hydrate your face and blend perfectly with your skin, acting as skincare as well as makeup.

- Never overdo it with powder!
We often think we can use powder as a blanket to cover everything up, even the signs of aging.
In fact, overusing it won’t help hide wrinkles, pores, and various imperfections. On the contrary, this leads to the unpleasant “cakey” effect.
The secret is in moderation: use a small amount with a wide brush and gently press it into the most problematic areas. This way, it will settle into your pores, smoothing out your skin’s texture.
MTJ’s Blot Invisible is the perfect finishing touch for your base; it’ll make your makeup last and, as the name suggests, remain invisible.

3 - Never sure what to do with your eyes and lips?
You can never go wrong with nude shades! They’re natural, flattering, and can highlight your face’s natural contours—or accentuate them even more when applied just right.

We’ve created two eye looks for you! Both feature nude tones that can be intensified to your liking by adjusting the amount of eyeshadow. Click to watch the tutorials:
Both feature a pop of color to add brightness and make them stand out, but you can skip this step. The same goes for eyeliner: if you’re not feeling it, don’t worry—your look will still be amazing even without it!
Final tips:
The key is to never use products that are particularly thick or dry, especially on areas with wrinkles or dehydrated or less elastic skin. Even on your eyelids, it’s always best to apply a small amount of product and blend it well.
If, on the other hand, you prefer natural looks, by following our foundation tips and simply applying mascara and lip gloss, you’ll glow from the inside out without giving up the joy of makeup because you’re worried about getting older!
Discover the entire Napura Face and Eye Contour Skincare line,
and the MTJ Makeup line.
Don’t give up on your true beauty.