Scientific name: Ascorbic Acid
Classification: Vitamin
Anti-aging, antioxidant, brightening.
Stories from Nature
Among the most widely used vitamins in cosmetics, Vitamin C, or Ascorbic Acid, offers numerous benefits for the skin. It boasts powerful antioxidant properties, which are essential for combating damage caused by free radicals—unstable molecules that attack our cells and cause skin aging.
It contributes to the formation and protection of collagen, helping to prevent premature aging. Vitamin C is an essential nutrient for our overall health.
Skin Benefits
Vitamin C is known for its powerful anti-aging properties, which stimulate collagen synthesis—a process necessary for maintaining skin elasticity and firmness. Regular use of this serum reduces the appearance of wrinkles and fine lines, leaving the skin smoother and more youthful.
It counteracts damage caused by free radicals and helps reduce skin discoloration, giving the skin a more even and radiant appearance. Finally, it improves skin firmness and reduces hyperpigmentation.
1. Powerful Antioxidant
It combats free radicals—unstable molecules generated by urban and digital pollution, UV rays, and stress—which accelerate skin aging. Vitamin C neutralizes this damage, protecting cells and keeping the skin looking young.
2. Natural brightener
It modulates the tyrosinase enzyme to regulate melanin synthesis. This action brightens discoloration, evens out skin tone, and helps combat dark spots sun products and those resulting from past stressors.
3. Stimulates collagen production
It promotes the synthesis of collagen, the key protein that keeps the skin firm and toned. Over time, natural production decreases, but Vitamin C can reactivate this process.
4. Calming and soothing action
Also recommended for sensitive or acne-prone skin, Vitamin C can soothe redness, reduce swelling, and help the skin heal more quickly.
Benefits for Hair
In hair care, Vitamin C plays a crucial role as an acidifying and protective agent. Its properties help close the cuticles, sealing the hair shaft to maximize light reflection and impart extraordinary shine.
Thanks to its antioxidant properties, it preserves color intensity and hair strength, protecting it from free radicals and maintaining the ideal pH for a healthy, vibrant scalp.
